Adwords and other PPC Vs SEO
No CommentsFebruary 24, 2011 at 10:52 amCategory:Adwords | PPC | SEO
PPC efforts and SEO efforts are 2 parallel activities.
You can ignore PPC (Adwords and similar programs) but you can never ignore SEO.
SEO is not free. It involves your time and creative ideas.
Our strong views are PPC can be taken as a brand buildingactivity but actual conversions will come only from SEO efforts.
The following is a sample data of one of our projects where we are doing SEO as well as PPC. The data clearly shows that SEO traffic is far superior to that of PPC traffic.
| Visits | Pages/ Visit |
Avg. Time on Site |
Bounce Rate |
|
| Referring sites* | 1,969 visits | 5.79 | 00:07:50 | 33.62% |
| Search Engines | 1,446 visits | 4.07 | 00:03:56 | 33.47% |
| Adwords | 3,451 visits | 1.54 | 00:00:42 | 70.68% |