PPC efforts and SEO efforts are 2 parallel activities.

You can ignore PPC (Adwords and similar programs) but you can never ignore SEO.

SEO is not free. It involves your time and creative ideas.

Our strong views are PPC can be taken as a brand buildingactivity but actual conversions will come only from SEO efforts.

Many people think that using lot of machine generated content and creating many pages and linking the keywords to various pages is a good SEO practice.

We strongly recommend not to do that.

Unless your content is original and unique, there is absolutely ZERO value for your content.

This is always true for any automated SEO efforts weather it is link building, directory submissions or content generation etc.

A quality website has to built over a period of time and the content you generate should be proportional to the site traffic else any search engine program will easily catch you for SPAM or black hat techniques.

AVOID

There is hardly an awareness in the Indian website owners about Search Engine Optimization.

Most of the website owners end up getting a fancy website created, spend some good money on it and hope traffic will start flowing and they will be rich soon.

You need to realise that when your website comes across a visitor through search engine results, the traffic increases many folds.

This traffic is of high quality as it is what the visitor was searching for.

So your most important task of building an online business is SEO and second most important thing is SEO.

Hope I am very clear in my message.

Here are few very very important aspects of SEO which you should never ignore.

1. Content is the King
2. Content in images/flash/animation/video is not the content for search engines.
3. What is good for Visitors is mostly likely to be good for Search engines also.
4. No negative techniques will work.
5. No one can promise you No. 1 position for a keyword.
6. Aim for more relevant traffic from search engines and not rankings